Came through drippin'
Making a space for fresh talent
Tyler approached me with a new space that was nameless, empty, and full of potential. He wanted to fill a gap in the Toronto photography scene and offer up a studio space that was within reach for up-and-comers and creative self-initiated shoots, but without compromising on the quality of the equipment and facilities.
Drip Studio officially opened its doors on May 31, 2018 — still empty and full of potential, exactly as a good studio should be.
Find a name that strikes a balance between timelessness, freshness, and intrigue
Lead with a monochromatic, minimalist look
Allow plenty of room for growth, with many potential properties to be added to the brand's umbrella in the future
Tyler and I examined our favourite studios and their brands to figure out where we wanted our brand to sit on both a local and global scale.
We spent a good amount of time defining what success would look like and the qualities that the right name and brand would embody; without a strong framework, naming a new company can feel a lot like throwing darts at a board while blindfolded.
With our parameters set, we began our search for a name — first with a simple brainstorm, then with a deep dive on a thesaurus to really explore and exhaust all of our options.
We settled on Drip because it ticked all of the boxes — a single, short, one syllable word; hard consonants; not too kitschy or fussy; and with no direct photography link to help keep the brand flexible for the future.
With a name that was a simple, common noun with a strong visual element, I sent out to create a wordmark that was clever, but not cute.
Some of the early digital iterations of the logo.
Isabelle Santiago: Creative direction, Branding, Logo design, Naming
Tyler Bowditch: Owner, Photography
C.J. Graphics: Printing (Business cards)