Drip Studio

Came through drippin'


 

Making a space for fresh talent

Tyler approached me with a new space that was nameless, empty, and full of potential. He wanted to fill a gap in the Toronto photography scene and offer up a studio space that was within reach for up-and-comers and creative self-initiated shoots, but without compromising on the quality of the equipment and facilities.

Drip Studio officially opened its doors on May 31, 2018 — still empty and full of potential, exactly as a good studio should be.

 

Our goals

  • Find a name that strikes a balance between timelessness, freshness, and intrigue

  • Lead with a monochromatic, minimalist look

  • Allow plenty of room for growth, with many potential properties to be added to the brand's umbrella in the future

 

 
driplogowebsite.png

Process

 

Research

Tyler and I examined our favourite studios and their brands to figure out where we wanted our brand to sit on both a local and global scale.

We spent a good amount of time defining what success would look like and the qualities that the right name and brand would embody; without a strong framework, naming a new company can feel a lot like throwing darts at a board while blindfolded.

Exploration

With our parameters set, we began our search for a name — first with a simple brainstorm, then with a deep dive on a thesaurus to really explore and exhaust all of our options.

Execution

We settled on Drip because it ticked all of the boxes — a single, short, one syllable word; hard consonants; not too kitschy or fussy; and with no direct photography link to help keep the brand flexible for the future.

With a name that was a simple, common noun with a strong visual element, I sent out to create a wordmark that was clever, but not cute.

 We plotted our candidates on a continuum to make it easier to visualize our options and how we were feeling about them.

We plotted our candidates on a continuum to make it easier to visualize our options and how we were feeling about them.

Some of the early digital iterations of the logo.


 

The team

Isabelle Santiago: Creative direction, Branding, Logo design, Naming

Tyler Bowditch: Owner, Photography

C.J. Graphics: Printing (Business cards)