Evolve Holistic

A one-stop shop for all
your self-care needs.


 

Helping people connect with themselves and their inner power.

Jackie Mirkopoulos and Lilian Motta are two badass females with a clear vision: to improve the lives of people by teaching them tools and strategies for self-care.

We started by trying to figure out how to pivot their existing brand, but our path quickly became apparent — it was time to start a new business!

 

Our goals

  • Create a brand with soul
  • Express the complex spectrum of self-care without being confusing
  • Inspire people everywhere to invest in themselves and their health
 


 

Process

Research

We started with market research to identify gaps in the self-care world. We knew a key differentiator was their multidisciplinary approach, so we knew we wanted to demonstrate that as much as possible.

Planning

Because of the many nuances involved in self-care, we wanted the final logo to be able to "break up" into smaller parts to represent those aspects, which we called "self-care essentials". 

Execution

A cheerful, colourful brand captures Jackie and Lilian’s contagious spirit and energy. The brain, as the control centre of the body, was a natural fit for a symbol, and the bubbles that make up the brain are coloured to match the 7 unique self-care essentials.

Custom rainbow photo filters make it easy to make a wide variety of events feel cohesive and on brand, and have the added purpose of hinting at the aspects of self-care featured at each event.


 
 The finished logo, with logos for the 7 self-care essentials — emotional, mindful, nutrition, physical, sexual, social, and spiritual health.

The finished logo, with logos for the 7 self-care essentials — emotional, mindful, nutrition, physical, sexual, social, and spiritual health.

 
 
 
 Banners and promo images for a wide variety of workshops and classes. The colours correspond to a "pillar" of self care (e.g. physical, spiritual, social) so people can get a read on the vibe of the event.

Banners and promo images for a wide variety of workshops and classes. The colours correspond to a "pillar" of self care (e.g. physical, spiritual, social) so people can get a read on the vibe of the event.


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Isabelle had the ability to take all of my words and ideas and make them into a beautiful story. 
 

She is creative, attentive, efficient, flexible and reliable. 

- Jackie Mirkopoulos, Co-Founder


 

The team

Isabelle Santiago: Branding, Logo design, Site design

Jackie Mirkopoulos and Lilian Motta: Co-founders

Erin Higgins: Marketing and sponsorship director 

Stephanie Alba: Social media and digital coordinator

FUN FACT

80-90% of your body's serotonin isn't made in the brain — it's made in the gut!