A one-stop shop for all
your self-care needs.
Helping people connect with themselves and their inner power.
Jackie Mirkopoulos and Lilian Motta are two badass females with a clear vision: to improve the lives of people by teaching them tools and strategies for self-care.
We started by trying to figure out how to pivot their existing brand, but our path quickly became apparent — it was time to start a new business!
- Create a brand with soul
- Express the complex spectrum of self-care without being confusing
- Inspire people everywhere to invest in themselves and their health
We started with market research to identify gaps in the self-care world. We knew a key differentiator was their multidisciplinary approach, so we knew we wanted to demonstrate that as much as possible.
Because of the many nuances involved in self-care, we wanted the final logo to be able to "break up" into smaller parts to represent those aspects, which we called "self-care essentials".
A cheerful, colourful brand captures Jackie and Lilian’s contagious spirit and energy. The brain, as the control centre of the body, was a natural fit for a symbol, and the bubbles that make up the brain are coloured to match the 7 unique self-care essentials.
Custom rainbow photo filters make it easy to make a wide variety of events feel cohesive and on brand, and have the added purpose of hinting at the aspects of self-care featured at each event.
Isabelle had the ability to take all of my words and ideas and make them into a beautiful story.
She is creative, attentive, efficient, flexible and reliable.
- Jackie Mirkopoulos, Co-Founder
Isabelle Santiago: Branding, Logo design, Site design
Jackie Mirkopoulos and Lilian Motta: Co-founders
Erin Higgins: Marketing and sponsorship director
Stephanie Alba: Social media and digital coordinator